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How to boost local word of mouth with related practices.

February 7, 2017movemapmain, Tools
[upme_private]In this members-only article you’ll discover a simple and effective way to leverage your extended community in a way that enhances your credibility and magnetically attracts more participants to your regular classes. You’ll learn an easy way to reframe your practice and broaden out your support base to better serve a wider variety of people in your area.

Reach out to the other teachers and facilitators in your region who are leading or offering what might be called ‘adjacent modalities’. For Dance First members who are leading conscious dance of one form or another, these could be things like yoga, Zumba, Pilates, Jazzercise, physical therapy, massage, counseling, coaching, personal training, etc. See who has drop in classes you can attend, or simply give mind-body practitioners a call. Talking to the owner of a studio before you show up with a flyer is the best way to be welcomed and be allowed to post on their bulletin board.

The reason it’s wise to authentically invite these folks into your space is that it will start valuable word-of-mouth in your community. Let them know that you are offering something complementary to their work and that you respect and support their efforts as a community builder too. Having cards with a stamp for a complementary class can come in handy, or an easy way to leave their name as a guest at the door. Be sure to connect afterwards for their feedback.

Your work may be more suitable for someone else they know, either way you’re jump starting conversations in your community which are the secret sauce of success for a local class.[/upme_private]

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